Could it be the secret to happier retail teams?

While on my coaching course, I came across the concept of ikigai. The concept sparked my imagination, but I didn’t really have chance to delve into the whole philosophy while studying. This was until, for Christmas, I received a copy of “Ikigai: The Japanese Secret to a Long and Happy Life” written by Hector Garcia and Francesc Miralles.  

I enjoyed this book and thought it might be handy for others to get my short perception of what I have got from it so far, and how it could be useful for retail business leaders and entrepreneurs. 

“Ikigai: The Japanese Secret to a Long and Happy Life” is a book which explores the concept of ikigai, a Japanese term roughly translating to “reason for being”. The book has an attractive cover with inspirational blurb that delves into how finding and living in alignment with one’s ikigai can lead to a happy, more fulfilling, and purposeful life. 

The authors present the idea that ikigai lies at the intersection of what you love, what you are good at, what the world needs, and what you can be paid for. Identifying these four key elements and finding how they can overlap, leads people to discover their ikigai and pursue a life filled with meaning, happiness and satisfaction. The book covers various principles in a holistic way, in an attempt to establish methods to extend life through healthier choices and more aligned decisions.  

So how could these ikigai principles benefit retail business leaders and owners?

Purpose-driven leadership: Understanding the concept of ikigai could help business leaders align their personal passions and strengths with the goals and values of their company. Leading with more purpose and authenticity, would inspire their teams, create a sense of meaning to their work, which would help drive engagement and productivity. 

Strategic decision-making: Retail leaders and business owners could apply the ikigai framework to make strategic decisions about the business. Focusing on what they love, what they are good at, what the market needs, what is ethical, and what can sustain their business financially, they could identify opportunities that are not only profitable but also personally fulfilling and aligned with their core values. 

Employee engagement and retention: Incorporating elements of ikigai into the workplace could enhance team/employee satisfaction, retention, and overall well-being. When teams feel their work is meaningful and aligned with their passions and skills, they are more likely to be engaged, motivated, and committed to their roles and the company. 

Innovation and creativity: Embracing the concept of ikigai could create a culture of innovation and creativity within a business. Encouraging individuals to pursue their passions and explore fresh ideas that could support market needs and the company’s possible growth and improvement. 

So “Ikigai: The Japanese Secret to a Long and Happy Life” may not be a retail or business book, however there is plenty to take from it in regards to being an effective leader. From personal direction to how we can support our businesses and most importantly the people within them, with valuable insights and practical guidance. This book could help retail business leaders and entrepreneurs seeking to create a more successful purpose-driven working environment and business.